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Những thông tin bổ ích về nhãn mác

Nhãn mác hàng hóa là cơ sở quan trọng để người tiêu dùng nhận biết và lựa chọn sản phẩm theo đúng mong muốn của mình.

Ngoài các con số thông báo các thông tin cơ bản liên quan đến chất lượng sản phẩm theo quy định như thành phần, định lượng, tỷ lệ, thời hạn sản xuất, thời gian sử dụng, số giấy phép lưu hành, hướng dẫn đặc biệt, …trên một số mặt hàng cao cấp còn thể hiện con số về độ tuổi của sản phẩm như vàng bạc, đồ cổ, đồ gỗ, rượu, xì gà…

nhan-mac

 

Thế nhưng chẳng được mấy ai đọc hết thông tin trên cái nhãn mác bé tý tẹo. Tuy nhiên, rất nhiều người cho biết, họ mua hàng theo thói quen thương hiệu, qua sự giới thiệu hoặc sự bắt mắt của bao bì chứ không mấy khi đọc hết thông tin trên nhãn mác sản phẩm. Bởi thế, người mua phải hàng nhái, mua “hớ” vẫn xảy ra …thường!
Với những thương hiệu đã khẳng định tên tuổi, bên cạnh các thông tin bắt buộc theo quy định trên nhãn mác, con số độ tuổi sản phẩm được coi là ” yếu tố vàng” để thể hiện sự khác biệt và ưu thế cạnh tranh so với các sản phẩm khác cùng loại. Việc công bố độ tuổi trên bao bì sản phẩm được tuân thủ theo quy định của từng quốc gia.
Đơn cử, theo quy định trong điều lệ của Hiệp hội whisky Scotland – quốc gia nổi tiếng toàn thế giới bởi ngành công nghiệp sản xuất whisky: tuổi của sản phẩm phải được công bố ngay trên nhãn mác chai và được tính bằng số năm rượu được ủ trong thùng gỗ sồi có niêm phong của thuế quan và độ tuổi chỉ được tính cho số năm của sản phẩm trẻ tuổi nhất trong tất cả những sản phẩm cùng loại dùng để pha chế trong chai rượu.
Như vậy có nghĩa là rượu 12 tuổi sẽ bao gồm rượu ít tuổi nhất là 12 năm và các sản phẩm cùng loại khác được pha chế trong chai sẽ có độ tuổi lớn hơn 12 năm. Các nhà sản xuất thường ghi trên nhãn mác các con số 12,18,25, 38…vừa để công bố về độ tuổi của sản phẩm, vừa để thể hiện đẳng cấp và chất lượng của sản phẩm của mình. Riêng đối với những sản phẩm không ghi tuổi thì có thể ngầm hiểu đó là sản phẩm chỉ tối đa là 3 năm tuổi.

nhan-mac-tren-hop

Như vậy, với các dòng sản phẩm cùng ngành hàng, chỉ cần nhìn vào con số độ tuổi ghi trên nhãn mác chai, người tiêu dùng có thể đánh giá đúng giá trị tương xứng của sản phẩm mà họ tiêu dùng. Việc này không những bảo vệ quyền lợi người tiêu dùng mà còn mang đến cho người tiêu dùng sự thoải mái, an tâm khi mua hàng.
Một ví dụ khác với sô cô la, nếu đạt chuẩn thì nhất định phải ghi con số % của cacao. Tỷ lệ phần trăm này càng cao thì thanh sô cô la càng nguyên chất, càng giòn nhưng cũng càng đắng. Và loại sô cô la được ưa chuộng nhất là loại có thành phần cacao chiếm 40-50%, vừa dễ ăn mà đem tặng cũng không phải “tầm thường”. Còn nếu chỉ nhìn vẻ bắt mắt của vỏ hộp giấy thì dễ rơi vào bẫy “tốt nước sơn” hơn là tốt gỗ.
Thế mới thấy, thông tin trên nhãn mác của sản phẩm cũng “ trăm đường quan trọng”. Giá trị của hàng hóa được khẳng định bằng chính con số độ tuổi ghi trên nhãn mác, các thượng đế khỏi phải “ nhọc công” đắn đo, ngờ vực.
Dù nói bằng cách này hay cách khác, sự thông minh và khéo léo của các nhà doanh nghiệp là công bố thông tin con số sao cho rõ ràng, minh bạch để vừa khẳng định giá trị sản phẩm của mình vừa thể hiện được lợi thế cạnh tranh của thương hiệu. Và các nhà sản xuất phải có trách nhiệm phối hợp với giới truyền thông để tuyên truyền và hướng dẫn cho người tiêu dùng về các quy định này, giúp người tiêu dùng chọn sản phẩm có chất lượng, đánh giá đúng giá trị tương xứng của sản phẩm mà họ tiêu dùng.

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